WAKEFIELD

Wakefield operates two distinct financial advisory companies: one for high-end investors (B2C), and another for astute planners looking for product choices with consistent returns (B2B). Mad Studio was charged with revamping Wakefield’s corporate identity to better align with the company’s premium, proprietary service offerings. We started with a deep discovery of their Brand DNA, uncovering a persona differentiating them from über-corporate financial planning companies. With this perspective, we then developed touch points including logos, two websites, sales presentations, branded merchandise and collateral.

WORK
• Logo
• Brand Guidelines
• Print Collateral
• Power Point Templates
• Websites