SMASHBURGER

The creators of this booming burger concept brought in Mad Studio for consultation and design expertise before their very first store and we’ve continued to be a key agency partner as Smashburger has grown to over 300 franchises. It’s deliciously simple – serve fresh, never frozen burgers at a great price in a hip environment within the fast-casual category. Mad Studio took that tasty idea and made it resonate across all channels from in-store design to print, digital and social.  

WORK
• Logo
• Exterior signage
• Interior decor + graphics
• Print advertising
• Out of home advertising
• Direct mail
• Menu boards
• Print + promotional collateral
• Social media campaigns
• Charitable event packages.