LIVE BASIL PIZZA
With Live Basil Pizza, Mad Studio helped create a brand new category – fast, casual made to order pizza, created fresh right in front of you with seasonal, high quality ingredients within minutes. From the initial concept, Mad Studio created every touch point from print ads to consumer experience. We’re certainly proud of the creative executions, but more importantly we were thrilled to help strategize, innovate and create a “whole new way to eat pizza.”
WORK
• Logo
• Name + tagline development
• Menu
• Interior + exterior signage
• Package design
• Interior design consult + graphics
• 3D Architectural Renderings
• New product launch
• Direct mail
• Print collateral
• Website
• Social media creative
• Photography
• Promotional
• Car Wrap
