KEYSTONE

THE CHALLENGE

Keystone had long been known as Colorado’s go-to family ski resort, but their brand position was stagnant, and sales were suffering. Their core audience had shifted—and they were ignoring their growing target of adults without kids. 

OUR APPROACH
Through in-depth research, we uncovered a key insight: Keystone’s appeal wasn’t just for families; it resonated with the young and the young at heart. This discovery led to a transformative brand refresh, including:

  • New positioning

  • New tagline

  • Logo refinement

  • Internal rally cry

  • Campaigns and creative across all channels

THE RESULTS
Keystone saw remarkable improvements:

  • Visitor numbers grew more than any other resort in the Vail Resorts portfolio

  • Guest satisfaction scores soared and social media engagement

  • Keystone was named the #1 Ski Resort for Families by USA Today, OnTheSnow.com and Forbes Magazine

TACTICS 

  • Brand Refresh

  • TV + Radio + Video

  • Social Media

  • Campaigns

  • Out-of-Home Billboards

  • Vehicle Wraps

  • Signage 

  • Cinematography + Photography


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